Studies have shown that the response rate to your marketing/advertising increases by 30% if it includes your photo. Why? People want to know who they are doing business with. The buying decision, or decision to do business with you is based on emotion. Only after the decision has been made do we consider the logic of our decision.
We want to do business with people we like, and the first step is getting to know them. In today's world where first encounters are often online via a website, blog,…
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Posted on March 28, 2009 at 11:54am —