Cheryl Scoffield's Blog (11)

Michael Neray, The Essential Message, In Conversation With Larry Ackerman, author of The Identity Code, and Gerry Sindell, author of The Genius Machine Teleclass Wednesday September 30, 2009 4 - 5pm ET In this teleclass, you can be part of a three-way conversation between Michel Neray and two other fascinating individuals who are pioneers in helping individuals and corporations tap into th… Continue

Come Celebrate Halton Industry Education Council’s 20th Anniversary! The keynote speaker is Richard Florida. You may have heard me mention Richard before because I read his global best-seller book The Rise of the Creative Class and it was great. He will be the keynote speaker and will probably be speaking about his new book Who's Your City. Tuesday, November 17, 2009 Burlington Convention Centre Dinner begins at 6:30 p.m. Individual $150 Table of eight $1,200 Register for… Continue

Everyone should have a business coach. I actually have two, one for my message and one for my business direction. My message coach is Michel Neray, The Essential Message. Here is an opportunity for you to come out and hear Michel Neray present at a free seminar - Differentiation-Based Leadership: The link between your sales, your branding and you! Seminar will be at The Cricket Club, 141 Wilson Ave. T… Continue

Just an update on this group. A couple of people have contacted me and we have set up an initial meeting for Friday June 26 at 1:30pm at the Starbucks at Ridgeway and Dundas Hwy 5 (just east of Hwy 403). If you are interesting in joining a mastermind group focussed on marketing with teleseminars, speaking engagements etc for the promotion of your business and cross promoting with others where it makes sense, please join us for our initial meeting. Cheryl Scoffield… Continue

I am interested in starting a mastermind group in the Oakville, Burlington or Mississauga area in August. My business is Executive Sales Support and I would like to start a mastermind group with 5 or 6 other local business entrepreneurs to meet say once a month. We could cover for example projects we are trying to launch, problems we are trying to solve, business books we are reading. Whatever we decide. Maybe we could start a plan to put on telesemi… Continue

I am out networking at least 3 or 4 times a week as a business development strategy for my business Executive Sales Support. I publish a newsletter Executive View, attend meetings both within groups and over coffee with individuals. I look for business development opportunities for my own business and also for opportunities to help my network through my expertise, or pass… Continue

Imagine tripling the prospect leads in your sales pipeline! Hard to imagine? If you are like most of my clients at Executive Sales Support.com you have lots of prospect leads gathered at trade shows, networking events etc. The road block occurs because of a perceived time restraint. Many of the sales professionals and business owners I work with believe they will get more results from cherry picking and choosing to follow up only those prospect… Continue

Do you have a business coach? After hearing so many people talk about the benefits, last year I decided to jump in. It has been an invaluable resource. I am sure you have heard other business people say something similar. So why did I pick Michel Neray Chief Differentiation Officer at The Essential Message? During my research I attended several of Michel's teleseminars and based my decision not only on Michel’s proven expertise as a sales m… Continue

You know .. the people who show up day after day and often go that extra mile. Many believe we are in tough times and many employees are looking over their shoulder for that pink slip. This Valentines take a moment to recognize the contribution your employees make to your business. Not only will you raise morale and instill confidence but I bet you will raise productivity too! Have some FUN! Buy a box of those kid Valentines! For each employee, jot down a few lines about something they have don… Continue

Consistently communicating your message is an essential part of your marketing and a key element of sustaining momentum within your sales pipeline. Everyday your customers and prospects are become busier, therefore your message would benefit from being delivered on multiple channels. You may not know which channel will reach through and deliver the message that tips the scale, bringing your business to the top of their mind. Increasing the channels you communicate through and the frequency of t… Continue

How do you maintain sales momentum during tough times? Do you step back or step it up? Have you been listening to the news and feeling the emotions around you? Maybe, like other business professionals, you have started thinking about ways to cut costs. Decreasing the dollars spent on marketing is often one of the strategies considered. Is this really the wisest choice? I research a lot. Sometimes I laugh at myself for being an information junkie. I read everything; newsletters, newspapers, boo… Continue